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Taiwan makers expect strong on-cell touch panel shipments going into 2015



  Taiwan makers expect strong shipments for on-cell touch panels going into 2015 as more China vendors are expected to use the technology in entry-level and mid-range handsets.
  The makers have been making efforts to push the technology in the market since 2013, attracting customers located mostly in China. Since then, yields have improved and production capacity has expanded for the technology, attracting more customers to utilize the technology in lower-priced handsets due to on-cell's pricing advantages.
  Throughout 2014 into 2015, pricing for handset components including touch panels will be a key consideration for vendors as they plan to bump up developments of lower-priced, high-end smartphones in order to expand market shares in emerging markets. Taiwan makers said due to this trend, on-cell is now catching the eyes of many vendors, favoring the technology over GFF solutions.
  Taiwan makers in addition to Korea makers are also further developing bridge on-cell touch panel solutions, which are expected to be used through a variety of mid-range and even high-end handsets released by China vendors in 2015.
  On-cell panel shipments reached over 20 million units in the first half of 2014, up from 4.7 million in all of 2013, said DisplaySearch, adding that the shipments are expected to reach 129 million by 2018.
  Digitimes Research added that Taiwan makers saw 95.9% sequential growth in on-cell shipments during the third quarter of 2014 due to Chunghwa Picture Tubes (CPT) and HannStar Display bumping up production efforts. On-cell shipments are likely to make up 12% of Taiwan makers' overall handset touch panel shipments by the end of 2014, added Digitimes Research.
Siu Han, Taipei; Alex Wolfgram, DIGITIMES [Tuesday 11 November 2014]

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